Offers a wider range of furniture and home accessories, often at lower price points. Known for its flat-pack furniture which is easy to transport. Strong global brand recognition.

The aesthetic is very specific and may not appeal to all tastes. Self-assembly of furniture can be time-consuming and challenging for some customers.

Often has very competitive pricing and frequent promotions. Strong presence in Central and Eastern Europe. Offers a range of household goods beyond just furniture, such as bedding and towels.

Product range can be less extensive than larger competitors. The style is predominantly Scandinavian, which might not suit all preferences.

Presents modern and trendy furniture at affordable prices. Often provides sales and coupons, offering good value. The designs are considered by some to be less common than IKEA's, offering more unique options.

The quality is considered good for the price but may not be as durable for long-term use. Delivery services have received some negative feedback.

Offers a vast selection of furniture and home goods across various styles and price ranges. Often features well-known brands. Has started to incorporate Butlers shop-in-shop concepts in some locations.

The sheer size of the stores and product range can be overwhelming for some shoppers. Prices can be higher compared to more budget-focused competitors.

A purely online retailer, offering a convenient shopping experience from home. Provides a very large selection of furniture and home accessories. Often features discounts and sales.

Customers cannot see or touch products before buying. The reliance on delivery can sometimes lead to issues with shipping and returns.